5 must-see places in Switzerland

Lucerne: the fairytale city on the lake

The Chapel Bridge and the Old Town

Imagine a small town with a wooden deck that looks like something out of a fairy tale, flowers everywhere and colorful houses. Lucerne is like that. The Chapel Bridge is one of those places that you would never stop photographing. And the Old Town, with its frescoes on the buildings, is a small open-air museum.

From here, a boat trip on Lake Lucerne is a marvel. The calm water, the mountains that are reflected and the silence that envelops you... It's the kind of peace that gets inside you.

Museums, art and relaxation

Lucerne is perfect even if the weather is not the best: you can visit the Swiss Museum of Transport, let yourself be surprised at the Rosengart Museum, or treat yourself to a relaxing afternoon in a spa overlooking the lake. A mix of culture and pampering.

Zermatt and the Matterhorn: the heart of the Swiss mountains

The Matterhorn: the giant of the Alps

The Matterhorn is a mountain that leaves you speechless. It has such a perfect shape that it looks drawn. Seeing it at dawn, with the pinkish light that colors the summit, is one of the most exciting experiences I have ever lived.

Outdoor experiences including skiing, trekking and panoramic refuges

Zermatt is a paradise for sportsmen: in winter you can ski on perfect slopes, in summer you walk on panoramic paths that lead you to huts where you can enjoy a slice of cake with a view. Just taking the Gornergrat train is an unforgettable adventure.

Sustainable mobility and an Alpine village atmosphere

One of the reasons I love Zermatt is that there are no cars: only electric vans and silence. This makes the experience even more authentic. Walking through the narrow streets of the center, among wooden chalets and shops, is pure relaxation.

Basel, Geneva and Zurich: metropolis between culture and modernity

Basel: Capital of Art and Architecture

Basel is a city that pulsates with creativity. You can go from a contemporary art museum to a medieval church in just a few steps. Walk along the Rhine and discover art installations in even the most unexpected places.

Geneva: diplomacy, lake and multiculturalism

In Geneva there is an international air, but also a very relaxed one. The lake is the absolute protagonist, perfect for picnics and pedal boat rides. And then there is all the charm of diplomacy: visiting the UN headquarters is an experience to be had at least once.

Zurich: between finance, design and lifestyle

Zurich is elegant, yes, but also surprisingly green and lively. The industrial district transformed into a creative hub is full of galleries and bistros. And when it's hot, everyone dives into the public baths on the river. A perfect mix of nature and city.

Locarno: the pearl of Lake Maggiore

Mediterranean climate and Italian charm

Locarno has a sunny soul: palm trees, bougainvillea, outdoor cafes... it almost seems to be at the seaside. But with Swiss efficiency, which never hurts! It is the perfect place for those looking for relaxation but also a pinch of glamour.

The Film Festival and lakeside walks

Every summer, Locarno comes alive with the Film Festival: a unique opportunity to see films under the stars in the magnificent Piazza Grande. But even on the quietest days, the lakefront is an invitation to slow down, observe, breathe.

Ticino valleys: hiking, villages and authentic nature

The Maggia and Verzasca valleys are real treasures. I recommend getting lost in the paths that lead to stone bridges, waterfalls and small villages. Bring a swimsuit: the rivers have crystal clear and refreshing waters!

Appenzell: tradition and unspoilt nature

Alpine culture and painted houses

Appenzell is a leap in time, one of those that make you smile as soon as you set foot in the village: from the frescoed houses to the hand-decorated wooden signs. Here people still live according to the slow rhythms of the mountains: people greet each other and traditions are handed down like a precious heritage. And then everything is so well-kept, tidy, harmonious, that you want to stay a little longer, just to enjoy the simplicity of an authentic place.

Handicrafts, cheeses and living traditions

You can't come to Appenzell without tasting the local cheese: an intense, authentic flavor that speaks of green pastures and ancient knowledge. But Appenzell is also home to some of the most fascinating Swiss traditions: here you can still watch the yodeln, the alpine song that resonates in the valleys, and the dances in traditional costumes, lively and engaging, which animate the squares on holidays. Craftsmanship is also everywhere: fine embroidery, wood carvings, products made with love that tell the story and identity of this unique place.

In every season and for every style of travel, Switzerland knows how to make itself loved. Its resorts combine nature, culture and hospitality with a grace all their own. It's the place where you can slow down, marvel, and return home with a full heart. If you're looking for a place where every day is a memory to take with you, Switzerland is waiting for you with open arms.